Parts of this page show information for a specific operating system, you can select the variant focusing on yours in the Navigation.
How To Use this Site and its Tools
This site will enable you to define a set of metadata, download this as a packet, and then embed this information directly into one or many of your photos in a single operation.
We invite you to read the sections Overview and Make use of this site first as they show the options in use you have. Then you can pick what you prefer.
Generic notes for reading this page:
- The guidelines below use the term directory, this is the same as the also well known term folder.
- All the file names below include file name extensions like
.exe, .app, .cmd, .sh, .jpg and more. Depending on the setting of your Windows Explorer they may be displayed or not. Therefore a file named
set-iptc-pmd-searchengines-tool_windows.zip may be visible as
set-iptc-pmd-searchengines-tool_windows with a type like "zip file" or "compressed file" in the Explorer.
Note for using downloaded files:
During expanding a downloaded ToolPackage zip file or at the first time of using the program Windows may show a warning about an "unknown publisher". Please trust our tools and just click on the “Run” button to continue. If you do not want to see this warning again, be sure to un-tick the checkbox at the lower-left labeled “Always ask before opening this file” before clicking “Run.”
Here is an overview of the workflow to embed IPTC photo metadata into your images:
- Download the Tool Package from this site and install it. A one-time only step.
- Enter your photo metadata using this site and create a file to download and embed it
- Embed the metadata into image files:
Option 1: Copy the image files you want to contain the embedded metadata to a specific directory. Run a program from the installed Tool Package to embed the metadata into the file(s).
This option may be better for embedding metadata into files gathered from many different directories.
Option 2: Drop image files and/or directory/ies with image files on a special program which copies the file(s) to a temporary directory and embeds the metadata into all dropped files.
This option may be better for embedding metadata into some files or subdirectories of a specific directory using a file browser (Explorer, Finder, ...).
- Recommended: check if metadata are embedded properly. Check some sample images at least each time you download and embed a new file with your metadata.
- Move the modified image files to another directory of your choice
Make use of this site - step by step
The steps below refer to steps of the workflow overview above.
Installing the Tool Package and ExifTool
- Step 1.1:
a) Create a directory in your file system for the purpose of embedding photo metadata displayed by search engines. It will be referenced as Tool Package directory in these guidelines.
b) Download the Tool Package for Windows named
set-iptc-pmd-searchengines-tool_windows.zip to this new directory.
c) Uncompress this zip file there. If a warning is shown please read the Note for using downloaded files above.
d) Check if this directory has a sub-directory named
images. If not: create a directory with this name.
Find below details about the content of this Tool Package and how to test its basic functions (recommended!).
- Step 1.2:
On Windows it is not required to install ExifTool. The ExifTool program (version 11.96) is included in the Tool Package as
exiftool_windows.exe file. (Version 11.96 of 24 April 2020 supports all metadata fields required for this purpose.) Even if you have installed ExifTool already this
exiftool_windows.exe file is used.
Create and download your photo metadata
- Step 2.1: Go to the Metadata Form of this site and type your values in the available fields. Finally click the Generate Photo Metadata button.
- Step 2.2: This action will take you to a page showing the results. If everything worked correctly, you should see the words "It worked" below the headline "Result after ...", this is your confirmation that the generated data is ok to download.
To download, click on the link in the green box that says Download this IPTC Photo Metadata object ... - and the the file
myiptcpmd.json will be downloaded to a directory defined by your browser.
If you want to see the to-be-downloaded data for ExifTool you can click on the "Show metadata object" link - the page will expand and a box will appear with the JSON code.
The results page also shows the Structured HTML Metadata as used by Google, it corresponds to the used fields.
- Step 2.3: Copy or move the file
myiptcpmd.json from your download directory to the directory where you had installed the Tool Package. There should be already a file with this name, overwrite it (your operating system may show a popup window asking you to confirm this overwrite).
Option 1: Embed photo metadata by running a program
(Note: in a previous version a shell script was used for all operating systems. This script is replaced by an executable for Windows and macOS.)
- Step 3.1: Select a set of photos into which you want to embed your photo metadata and copy them to this
images directory - don't use original files! Be aware: If you have subdirectories of the
images directory, any images within will also be embedded with metadata!
- Step 3.2: Run the program for embedding the metadata in the directory of your installed Tool Package. Just double-click the file name
embedIPTCpmd_RUNorDROP_windows.cmd. (If a warning is shown please read the Note for using downloaded files above.) First the program will search for the
exiftool_windows.exe file and if not found it will exit. If found, the program will launch ExifTool as a command line program and will embed the metadata of the
myiptcpmd.json into all files in the
images directory and its subdirectories. (You should see the names of the processed image files on your screen.) Be aware, only files with these file name extension are processed:
.jpg .jpeg .tif .tiff .png .dng .psd.
Option 2: Embed photo metadata by dropping files or directories on a program
- Step 3.1: Select 1 up to 200 image files and/or directories with multiple image files into which you want to embed your photo metadata with your Windows Explorer. You may select both, files and directories, for each drop.
- Step 3.2: Drag and then drop the file(s) and/or directory/ies on the program in the Tool Package directory:
If a warning is shown please read the Note for using downloaded files above.
- Step 3.3: The dropped file(s) and/or directory/ies (with all files in it) should be copied to the subdirectory
dropped_images of the Tool Package directory. Before starting the copying the available free space of the drive of the Tool Package directory is checked, if it is not sufficient the program stops. A notice is written to the text file
- Step 3.4: Then the program will launch ExifTool and will embed the metadata of the
myiptcpmd.json into the dropped image file(s) or all image files of the dropped directory/ies. Be aware, only files with these file name extension are processed:
.jpg .jpeg .tif .tiff .png .dng .psd.
- Step 3.5: Look for the dropped and processed image file(s): any dropped file or directory should appear in the subdirectory
dropped_images of the Tool Package directory. A dropped directory is a subdirectory of
In the Tool Package directory all processed image files and/or directories are recorded in the text file
embedIPTCpmd_drop-log.txt. Check if the correct files or directories were processed.
Checking and archiving image files with just embedded metadata
- Step 4: You should check the metadata embedded into image files at least each time you have downloaded and embedded metadata from a new
myiptcpmd.json file. See below the How to Check Embedded Metadata section.
- Step 5.1: Copy or move all the image files from the
dropped_images directory to a directory where they are archived.
- Step 5.2: After clearing the
dropped_images directory - don't forget images in subdirectories - you can select another set of your image files.
- Step 5.3: Continue with embedding the same metadata.
For using Option 1 (embed with program) copy other files to the
images directory and embed the same photo metadata as described above.
For using Option 2 (embed by dropping) drop other files and/or directories on a program and embed the same photo metadata as described above.
- As long as your metadata displayed by search engines does not change you can reuse the metadata in the
myiptcpmd.json file for as many times as you wish!
If other metadata should be embedded go back to Step 2.
How to Check Embedded Metadata
- Select the image files you will check - this should be at least a subset of images.
- Go to https://getpmd.iptc.org - IPTC's site for displaying metadata embedded into image files
- There use Option B (Metadata embedded into an image uploaded from your computer):
- Pick one of the photos in the
images or the
dropped_images directory with the "Select image file ..." file selector.
Select for "What is shown" the option "Metadata relevant for photos shown as result by search engines" .
- Click on Get Photo Metadata of Local Image .
- Then you should see metadata embedded into this image file displayed by search engines. Check if the values are correct. If not: go back to the Metadata Form of this site, generate and download the metadata again, embed it and test again.
The Tool Package Content
Package for Windows
set-iptc-pmd-searchengines-tool_windows.zip file includes:
images. It is empty.
no-metadata-test-images. It includes three JPEG image files with no embedded metadata. You may use them for testing by copying one or more files into the
embedIPTCpmd_RUNorDROP_windows.exe: the program for embedding metadata into image file of the
images directory by running it or by dropping files on it on a Windows computer.
exiftool_windows.exe: the ExifTool program file for Windows only!
myiptcpmd.json: a sample of ExifTool data for embedding IPTC photo metadata into the image files in the
images directory. It is not required to keep the sample file, if you want to keep it for e.g. testing you should rename it.
Test the program for embedding metadata by running it
- Copy JPEG files from the
no-metadata-test-images directory to the
- Execute the program for your operating system, see the details in the step-by-step guideline above. Executing this program will embed the sample photo metadata of this default
myiptcpmd.json, using a photographer named Jane Doe and the Photo Agency XYZ as copyright holder and licensor.
- If executing the program looked successfully check an image file in the
images directory. See above the How to Check Embedded Metadata section.
Test the program for embedding metadata by dropping image files on it
- Go to the
no-metadata-test-images directory and select all three files.
- Drag and drop these files on
If a warning is shown please read the Note for using downloaded files above.
- The dropped files, now with embedded metadata, should be in the
dropped_images subdirectory of the Tool Package directory.
- Have a look into the log file of this program: the text file
embedIPTCpmd_drop-log.txt in the Tool Package directory
- If executing the program with dropped files looked successfully check an image file in the
dropped_images directory. See above the How to Check Embedded Metadata section.